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Prudent marketing with websites' development and design

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Unleash the power of Data with Data Science - Zivanta Analytics

We amplify digital convergence with mobile app development

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Who we are

About Us

Services offered


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Database & Server Technolgies Icon - Zivanta Analytics

Database & Server Technologies

Cutting-edge database management and server technologies for custom frameworks.

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Web Services Solution Stack Icon - Zivanta Analytics

Web Services Solution Stack (LAMP)

LAMP architecture for websites, web interfaces, web services and solutions.

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Mobility Solutions - Zivanta Analytics

Mobility Solutions

Mobility solutions ranging from smartphone applications to integrated communication systems.

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Analytics & BI - Zivanta Analytics

Analytics & BI

Financial and business analysis, data visualizations, dashboards and custom interfaces.

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Our Work

Work Insights

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Our Team


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Rajat Khater
Rajat Khater Executive Vice President
Rajat Khater Executive Vice President

Raj is a visionary & accomplished banking executive with 20 years of progressive leadership experience in large financial institutions (Chase, Citi, Wells Fargo) in business strategy, quantitative analytics, KPI development and analysis, operations management, audit & controls. Raj’s personal brand is defined by Entrepreneurial spirit, exceptional analytical & KPI driven decision-making, innovation, strong execution, implementing best practices, high emotional intelligence and community service.

Sudipto Sengupta
Sudipto Sengupta Country Head
Sudipto Sengupta Country Head

Sudipto has 20+ years of experience in working with global consulting firms, government and multilateral institutions. He completed Masters in Urban Design & Planning from Virginia Tech, USA. As the country head,  Sudipto provides leadership to the India operations and is responsible for project delivery, client interface and design of analytics solutions. He also provides lead to the social sector analytics team at Zivanta, and is responsible for delivery of projects to majors like Save the Children, Holcim and Dr Reddy’s.  Sudipto is an avid researcher of Kolkata heritage buildings and also manages a digital cultural magazine.

Dipankar Banerjee
Dipankar Banerjee General Manager-Technology Consulting
Dipankar Banerjee General Manager-Technology Consulting

Dipankar is the team’s creative lead, and brings extensive industry experience in Commercial art & Multimedia, Advertising, Marketing and Communication Management. He holds a bachelor’s degree in Business Management. A usual face in the digital art competition circuit, Dipankar has won many distinctions including the prestigious digital art prize form the Times Group. At Zivanta, Dipankar focuses on aesthetics of deliverables, technology consulting and project delivery. He is an avid traveler, a gifted painter and connoisseur of good music.

Nirmalya Lahiri
Nirmalya Lahiri Manager (IT Infrastructure)
Nirmalya Lahiri Manager (IT Infrastructure)

Nirmalya has more than 15 years of experience in IT industry. He holds the Bachelor of Science degree from a Calcutta University and PG Diploma from Department of Electronics (Govt. of India). At Zivanta, Nirmalya focuses on IT Infrastructure, LINUX environment, cloud based software management including AWS, network management, security protocols and encryption Big-data using MongoDB , and cross platform mobile application development (PhoneGap). He is experienced in Python programming language. Nirmalya is a big votary for open source technology and is the member of the Linux club in Kolkata. He is also passionate about renewables and has designed and installed a solar power inverter.

Debarati Mukherjee
Debarati Mukherjee Manager - Business Analysis
Debarati Mukherjee Manager - Business Analysis

Debarati holds a PhD in Business Management and has over 15 years of experience in academics and consulting. She has a natural affinity with numbers and is the last word in statistical design and analytics algorithms at Zivanta Analytics. A much published researcher, Debarati has presented her research at the prestigious Indian Science Congress. Debarati provides lead to the business analytics and development sector projects at Zivanta Analytics. She is a keen reader and is often found quoting her favorite author Paulo Coelho in office.

Shruti Shukla
Shruti Shukla Analyst
Shruti Shukla Analyst

Shruti holds a Ph.D in Biotechnology from Sam Higginbottom Institute of Agriculture Technology and Sciences. Shruti is part of the analytics team and brings in the academic rigueur in our analytics deliverables to clients. She is a hands-on with R and SAS and add the extra punch to our data mining and data analysis work. She will also lead Zivanta Analytics foray into analytics for Health and Life Sciences. In her spare time, Shruti can be found busy on the Google Genomics Public Data site downloading data for sharpening her analytics skills. Currently, Shruti is busy polishing her Bangla speaking skills.

Snehasis Chakraborty
Snehasis Chakraborty Executive - Data Management
Snehasis Chakraborty Executive - Data Management

Snehasis has an undergraduate degree in commerce from Calcutta University. As a data management consultant, he manages all the data crunching tasks and gets the data sets ready for the analyst to take over. Snehasis is crucial to the data flow process, and helps the technical team in archiving the data. Snehasis is a serious mountaineer and is preparing for a trek to the Mt Everest base camp.

Shrabani Das
Shrabani Das Lead Programmer
Shrabani Das Lead Programmer

Shrabani is an IT professional and has extensive expertise across varied technology domains. Shrabani has done her B.Tech in Computer Science and Engineering from West Bengal University of Technology. At Zivanta, Shrabani has helped develop a number of proprietary technologies specifically on data crawling and harvesting technologies, which power a number of client projects. When tired with coding, Shrabani unwinds with music and her favorite being old film melodies. She is yet to make her peace with Rap and Hip Hop.

Anurag Bose
Anurag Bose UI Designer
Anurag Bose UI Designer

Anurag is the artist in the team and manages the user Interfaces and report designs. He helps through his design inputs to make numbers tell the story visually and websites developed by us to be aesthetically appealing and functional. He is a diploma holder in multimedia and animation and brings in strong knowledge of Adobe technologies. His free hand animation characters have been a hit with our clients. Anurag has an ambition of one day working on an animation movie.

Raju Mondal
Raju Mondal Front End Developer
Raju Mondal Front End Developer

Raju brings in the expertise of HTML5, CSS3 and JavaScript. He makes the websites developed by us do cool things, extensively using Java Script technology. A avid reader follower of web design trends, Raju aspires to be featured in the list of the Webby Awardees. Given the zeal and professional acumen he brings in, this appears to be a plausible ambition. He also devours travelogues and loves to travel to quaint places.

Why Choose US?

Why choose Zivanta Analytics

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Staff Blog

Blogs authored by the people at Zivanta Analytics

April 27, 2024

Power BI 2024: Transforming Data Analytics and Insights

Ever wondered how businesses analyze so much data? It has been predicted that global data consum

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April 20, 2024

Where Is The Smart Money Going? Know Top Marketing Channels!

Do you know your business can offer a high return if you invest in proper marketing channels? Her

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April 12, 2024

Tax Day 2024 USA: Everything You Need To Know

Are you ready for April 15? If not, we are here to assist you with everything about Tax Day USA.

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March 9, 2024

Analytics and Digital Marketing: Here Lies the Connection!

Are you struggling to measure the effectiveness of your digital marketing efforts? In today's fi

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February 24, 2024

SEO Vs PPC: Which Is Better?

Are you in the look-out to boost your online visibility, but unsure whether to focus on SEO or PPC?

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Data Analytics to Drive Business Value - Zivanta Analytics
February 14, 2024

Data Analytics to Drive Business Value

Did you know that data can open up countless opportunities for your business to thrive? In today'

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February 9, 2024

What Are The Most Popular Programming Languages 2024?

Do you want to learn a new skill that can boost your career prospects and solve real-world problems?

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November 3, 2021

The undeniable impact of AI on Marketing

The impact of AI is all-pervasive and the field of Marketing is no stranger to that, with the introd

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May 17, 2021

Lookout For Digital Marketing Trends In 2022 & Beyond

With the pandemic raging in full force, businesses have come to realize that they have to adjust and

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May 11, 2021

Businesses Which Have Suffered Due to the Pandemic

In today’s times, everything has changed and why not, the pandemic has hit people in varying measu

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May 5, 2021

How to Choose Your Affiliate Marketing Partner?

Affiliate marketing has been in trend for the last few years with the boom seen in the E-commerce se

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April 28, 2021

Long Term Impact of Pandemic on Businesses

Definitely, there ought to be some changes in the post-Covid world and for businesses to survive, it

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April 20, 2021

Content Marketing Post Covid-19

Content is the king, always stands true and there is no denying the fact especially post Covid-19. C

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April 14, 2021

Entrepreneurs and Digital Marketing….. A Match Made in Heaven

Being an entrepreneur isn’t an easy job at all. Period!! Not only does it take vision, relentless

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April 13, 2021

Digital Marketing for the Healthcare Industry

Digital marketing has become imperative for all fields and all professions, gone are the days when w

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April 8, 2021

Customer Retention Strategies Post Covid-19

The pandemic has been a game-changer of sorts, having said that not only it has brought new practice

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April 3, 2021

Tools To Be On the Lookout for Digital Marketing in 2021

With 2020 throwing a curveball, coping with so many unknown variables at such an unexpected speed wa

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March 31, 2021

Retailers, Gen Z and TikTok…How does it Pan Out

Necessity is the word which drives the world….undoubtedly that is how it panned out for TikTok, it

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March 27, 2021

Influencers….Let’s Look at Some Ways to Influence People

Being an influencer isn’t an easy job at all… it’s a job indeed. A few years ago no one had th

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March 22, 2021

Digital Marketing Tips for Interior Designers

Hey Interior designers, thanks to you all for making houses our homes. Your services have always bee

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March 18, 2021

Digital Marketing Strategies for Chiropractors

‘Health is Wealth’ This statement is highly understated because people often tend to overlook h

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March 16, 2021

Importance of Digital Marketing for the Oil and Gas Sector

The oil and gas industry is primarily a B2B sector; therefore there is limited interaction with a wi

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March 11, 2021

The Impact of Machine Learning on Digital Marketing

Marketing and technology in the current times have become deeply interwoven with each other that too

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March 2, 2021

Digital Marketing Strategies for Clinics

With too much marketing and advertising happening on a daily basis, it is easy to get overawed and c

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February 24, 2021

Tutors…Let’s Have a Class on Digital Marketing

With the pandemic taking over our lives in an unexpected fashion, people were caught a little off-gu

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February 22, 2021

Trends in E-mail Marketing to Look Forward to in 2021

If things happen as per our plan, then the feeling is amazing, but if they don’t then what do you

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February 17, 2021

Course Revision!!! Let’s go through Digital Marketing Lessons Learnt during Pandemic

COVID-19 has been a major turning point for the entire humanity, per se, be it the private or profes

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February 15, 2021

Influencer Marketing Tips for Startups

Owning or working in a startup isn’t something easy, it takes time, effort, hard work, and resourc

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February 10, 2021

INFLUENCERS!!! Watch out for Emerging Marketing Trends in 2021

A couple of years ago, influencing was taken and perceived to be something like a call of passion or

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February 8, 2021

Knock Knock!!! Who’s There??? Some Digital Marketing Strategies for Home Services

Online searches have gone up for any service or information required by the people, which has been p

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February 3, 2021

Ways to Promote Mattresses via Marketing

Who doesn’t like a sweet reward at the end of a tiring day…the sweet sleep!! All nicely huddled

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February 1, 2021

Let’s Drive Up the Marketing Lane- Digital Marketing Strategies for Automotive firms

(P.C.- PR Newswire)  With the world of marketing having a deep impact on everyday lives of any b

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January 28, 2021

Marketing Strategy for Amazon Sellers

Amazon, who hasn’t heard about the name; with it leading the global e-commerce platform, the o

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January 25, 2021

Digital Marketing Strategies for Manufacturing Businesses Affected by the Pandemic

 During and now Post- COVID 19, the entire manufacturing industry was dealt a huge blow, irrespecti

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January 20, 2021

Let’s Account for Some Digital Marketing Strategies for Accounting Firms

Digital Marketing is one such tool, which carries importance for any and every business, irrespectiv

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January 18, 2021

Let’s Focus on Some Digital Marketing Strategies for Dentists

Being a dentist isn’t an easy job at all; it takes a lot of effort and patience, most importantly

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January 13, 2021

Pandemic Recap – Marketing Lessons Learned

With people and businesses essentially getting back to feat, things though slowly yet steadily h

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January 12, 2021

Let’s Take a Step Forward- Strategies to Re-Open Closed Businesses

(P.C.- Inc. Magazine) With economies opening up now and lockdowns being eased out, businesses hav

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January 11, 2021

Let’s Brew Up Some Aroma – Digital Marketing Strategies for Coffee Shops

(P.C.- Unsplash, @ragojose) Why You Should Consider Digital Marketing For Your Coffee Shop? Th

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January 4, 2021

New to Consulting? Let’s Look At Some of the Marketing Strategies

Your firm is your brand and your identity; hence the need of a proper, deliberate, and effective bra

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December 30, 2020

Changing Landscape of Digital Marketing: Pre and Post COVID-19

With a timeline of sorts emerging and bringing a visible paradigm shift, comparisons an differen

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December 24, 2020

Hotel Industry Revival Post COVID-19

(P.C.- Unsplash, @yuni_ladyday2) As the popular saying goes, ‘Time and Tide, wait for none’,

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December 19, 2020

Hey Florists!!! Let’s get a whiff of how to digitally promote your business

(P.C.- Unsplash, @ellicia_) Undoubtedly, the flower business has grown by leaps and bounds, not o

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December 15, 2020

Businesses that Sustained the Covid-19 Tide

With COVID-19 hitting the people like a bolt out of the blue, the severity and the anticipated impac

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December 12, 2020

Let’s Look at Some Ways to Market your Bakery Online- So Let’s Start Cooking

(P.C.- With the food and baking industry sp

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December 9, 2020

Top 5 Digital Marketing Strategies for Ed-Tech Companies

With the COVID-19 pandemic creating a negative impact on all sectors, education too has been negativ

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December 2, 2020

How to create an Aesthetic Brand identity on Social Media

Aesthetics for any and everything always have an impressionable presence, which aids in not only cre

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December 1, 2020

Top WordPress Plug-ins to boost your SEO Results

SEO plug-ins are a great way to boost to enhance the features of a website or a blog, having sai

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November 28, 2020

Digital Marketing Strategies for Credit Unions

(P.C. – Unsplash, @rupixen) Why Digital Marketing for Credit Unions is the need of the hour?

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November 24, 2020

Key Metrics for preparing Dashboard for Clients

(P.C. – Unsplash, @campaign_creators) Irrespective of the type of business you are into, measur

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November 21, 2020

How to use Digital Marketing to grow your Fitness Business

(P.C. – Unsplash, @buildingjavier) With the fitness business revolutionizing every day, it’s

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November 17, 2020

Use of Social media to promote vaccines

(P.C. – Unsplash, @schluditsch) With the Covid 19 pandemic hitting people across the globe and

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November 16, 2020

Financial Planners- Let’s See how a Digital Strategy can Work Wonders for You

Financial services need not always be perceived as a straight jacket field, but with the continuous

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November 11, 2020

Innovative Marketing strategies and planning for Small Businesses

‘Innovation is the key to Success’ and it is rightly said so, irrespective of your organization

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November 7, 2020

Post Covid- 19 Business Ideas to look forward to!

With the pandemic now setting in for most of us as a part of our lives, it’s time to move on and l

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November 4, 2020

Business ideas for Start-ups to look forward in 2021

With 2020 being a roller-coaster of sorts, not only has it brought in many challenges but simultaneo

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October 27, 2020

Reasons why Digital Marketing plans aren’t always successful

Digital Marketing is as easy and simultaneously as tough for the marketer, simple, if the proper str

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October 21, 2020

Trends in small business to look out for in 2021

‘When the going gets tough, the tough get going’ This adage stands true for everyone in every s

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October 20, 2020

Digital Marketing strategies for Credit counseling agencies

With the evolution of technology happening at a breakneck speed, financial institutions have to adap

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October 17, 2020

Non-Profits….Here’s How You Can Rise up with the Help of Digital Marketing!!

Social media is an immensely powerful tool, which can help social organizations to achieve their tar

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October 15, 2020

Why you should care about Digital Marketing

“People don’t buy what you do; they buy why you do it.” –Simon Sinek This quote couldn’t

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October 8, 2020

Consumer Behavior & Marketing Practices after the Pandemic

Everything which was a given or was constant pre- COVID 19 has turned topsy turvy, the routine which

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October 1, 2020

Digital Marketing in 2021 – Watch Out for Upcoming Changes

With the year 2020, nearly on the verge of being rounded up, it’s time to peak out of the window a

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September 30, 2020

Easy Hacks to boost your ROI

With the rise in the expectations of the customer approaching businesses online, as well as with the

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September 28, 2020

Non-Profits lend your ears…ways to hack your growth!!

The importance of a well thought of and strategically placed digital marketing campaign can’t be u

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September 26, 2020

Digital Marketing- Story after COVID-19 Pandemic

Something so unprecedented like the COVID-19 pandemic, has not only affected people at an individual

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September 21, 2020

Digital Marketing Strategies to Adopt During COVID-19 Pandemic

In a situation, where the pandemic has spread its tentacles, and left people grappling to ensure tha

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September 14, 2020

Top Digital Marketing Trends to Look Out For in 2021

Fast-changing technology and user expectations can make Digital Marketing professionals obsolete rat

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September 3, 2020

Covid 19 Cause Marketing Campaigns

In facing COVID-19, companies are looking for ways to help, and through that work create a connect w

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September 2, 2020

Artificial Intelligence

A report on Artificial Intelligence (AI) shared by Accenture recently found that over 40% of consume

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Technology Innovation for the Bottom of the Pyramid - Zivanta Analytics
January 18, 2018

Technology Innovation for the Bottom of the Pyramid

Perhaps Mr. Franklin D. Roosevelt, the U.S President himself, would not have imagined while coining

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My Internship Experience with Zivanta Analytics - Zivanta Analytics
January 18, 2018

My Internship Experience with Zivanta Analytics

One balmy morning, I stood in front of the Zivanta Analytics office. With one year of the MBA course

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How Data Digitization Can Help Real Estate Hedge Fund Managers - Zivanta Analytics
January 18, 2018

How Data Digitization Can Help Real Estate Hedge Fund Managers

Since its invention back in the 1990s, digitization has diffused its way into every conceivable sect

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How Big Data Is Helping The Banking Industry - Zivanta Analytics
January 18, 2018

How Big Data Is Helping The Banking Industry

The 80s and the 90s made a revolution in the banking industry when IT systems virtually revamped the

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Digital Marketing as a tool for Brand Building - Zivanta Analytics
January 11, 2018

Digital Marketing as a tool for Brand Building

A brand is all about what people say about you when you are not in the room. The million dollar ques

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How Digital Marketing can help your business grow - Zivanta Analytics
January 11, 2018

How Digital Marketing can help your business grow

Digital marketing has become an essential part in today’s world. With both competitors and potenti

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How Credit Card Can Help When You Are Jobless - Zivanta Analytics
January 11, 2018

How Credit Card Can Help When You Are Jobless

A new study from the National Bureau of Economic Research have  examined how credit access affects

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Sports Coaching – in the Digital Era - Zivanta Analytics
January 11, 2018

Sports Coaching – in the Digital Era

Change is the law of life. The rapid rise in digital advancement and communication platforms along w

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Herfindahl-Hirschman Index - Zivanta Analytics
January 9, 2018

Herfindahl-Hirschman Index : Using the Regulator’s Tool to Marketers’ Advantage In Title Insurance Industry

HHI (Herfindhal – Hirschman Index) is an accepted measure of market concentration. It approaches z

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5 major trends in Data Analytics - Zivanta Analytics
January 9, 2018

5 major trends in Data Analytics

Companies have been talking big data for years now, but it is only now that they are using big data

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January 7, 2018

Is Technology Going to Replace Hedge Fund Managers – Zivanta Analytics

According to David Siegel, co-founder of Two Sigma Investments, a data-driven hedge fund based in Ne

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