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Course Revision!!! Let’s go through Digital Marketing Lessons Learnt during Pandemic

COVID-19 has been a major turning point for the entire humanity, per se, be it the private or professional lives, of everyone. The way people had adapted to the sudden changes in their personal space, was also reflected in the way businesses conducted their operations, now changes were brought in to design their working strategy as per the change in consumer demands. As goes a famous saying by Heraclitus, which has been proven right by the pandemic, i.e. ‘Change is the only constant’, undoubtedly which is true. The pandemic has made people change the older ways of working and made them look towards adopting unconventional styles of working, so let’s have a look at some strategies which the pandemic has made us learned:
1. Understanding the behavior of your audience – With many corporate and businesses losing they are existing, be it long or short-term clientele due to the pandemic, alarm bells started to ring, especially for those in the travel, tourism, hospitality, entertainment, and many such allied sectors. It became necessary to re-discover ways to capture new customers as well as retain the older ones, hence came in how to use the online search behavior to profile and target the audience as per segment. The results can be amazing if the data analytics have been used prudently. It always helps us to understand consumer behavior by analyzing from where leads and conversions take place and how the search trends change over a period of time. Although, nobody can exactly predict how the market shall change over the coming few months, having a good strategy based on an in-depth analysis, shall help you wade the waters, successfully.

2. Unnecessary crowding on multiple marketing channels isn’t a pre-requisite– With the pandemic forcing people to look for options, i.e. those mediums offering the highest ROI with least or less investment, have become the priority, which is right, too. Due to the pandemic, forcing everyone to cut frivolous spending, businesses have been doing the same. Being present on any and every business channel, especially those not yielding enough profits, doesn’t make sense and hence the justification to continue on the same becomes tough. With the pandemic forcing everyone to opt for either social media advertising or PPC advertising, any other form of marketing strategy would fall under soft marketing. So, to bring it down to the boil, always opt for those marketing channels, which shall generate the highest ROI for your brand, and is in sync with your brand needs and goals, simultaneously.

3. Always try out something new– Different businesses have had varied responses to surviving the pandemic, many who opted for the same old marketing techniques; many survived and many didn’t. Notably, many opted for out-of-the-box techniques, newer and creative ways to capture and engage the audience. It is always a great idea to try innovative digital marketing strategies to remain ahead in the game and most importantly, ahead of your competitors. The idea is to be flexible and welcoming, in terms of new ideas and new trends, the risk is always there, but if you have a careful strategy in place along-with, your market study if done properly, the results can be wondrous and even if you fail, at least you are better off than those who never even attempted, this puts you in an advantageous position than the rest because you are aware of the market demands and pulse, better than many.

4. Website is the stepping stone for your digital marketing victory– Website plays a pivotal role in any digital marketing strategy which is to be adopted by your business. It’s an asset, which if utilized properly, shall yield amazing results for you because this is where you can display to the customers whatever you wish to. This is the content that is customizable, as per your business demands, and has the power to attract customers and get them talking about you. Your business website acts as a magnet to attract customers and develop potential leads into future business prospects. The website helps you in executing your various digital marketing strategies be it implementing e-mail based campaigns, data capturing and subsequent analysis, social media marketing, optimizing it as per demands (SEO), etc.
This shows the immense underlying importance of your website, and it should form your main focal point of attracting people, therefore, it warrants your time and monetary resources, and should not be treated as something frivolous.

Digital marketing plays a pivotal role in any business’s sustenance and enables you to be at the forefront of your marketing game, hence it should form an integral part of your overall growth strategy. It’s times like these where a well thought off digital marketing strategy can work wonders for you. Thereby, we hope that the pointers given above shall help you in acing your game post-Covid-19.

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