(P.C. – Unsplash, @buildingjavier)

With the fitness business revolutionizing every day, it’s important to stay abreast with the latest market trends as well as successfully keep up with rising demands of the consumer. This field is undoubtedly competitive but if you are able to carve out a name for yourself and build customer trust, then no one can stop you from gaining ahead on the road to fame. With people now working and having sedentary lifestyles, emphasis on maintaining good health and physical fitness has gone up by notches.

With the onset of Covid-19, many fitness centers, gyms, health zones and clubs have suffered tremendous losses, because of the need for maintaining stringent social distancing and cleanliness norms, people still haven’t been able to completely let go of the risks associated with the virus and are avoiding public places like these. Undoubtedly, not only has this created a negative impact on the revenues of the businesses but also has had a negative impact on the health of many and now people are actively looking forward towards maintaining a good physical health routine.

This shall prove to be a win-win situation, as now the gym, fitness center owners can market themselves in a unique fashion post the pandemic and attract the consumers yet again, as well as, give a chance to customers to rekindle their trust.

How to use Digital media to rev up your presence

With competition rising up by notches every day, digital media gives you an equal chance to promote your brand and generate awareness, as much as is available to your competitors, so is available to you, then why not make the best use of it. If you are a newbie, then you can start organically and once the results start pouring in, you can opt for aggressive marketing, but the results shall only be visible, if your strategy is  well thought of and well-placed and we at Zivanta Analytics can precisely do that for you.

Use of Digital Media:

1. The first is to know your target audience and their preferences – It is imperative to know whom are you wanting to attract, for instance whether they are professional body-builders, celebrities or influencers, college-goers, working professionals, etc. The marketing strategy shall change for every profile you undertake and wish to target because of their different set of needs and so shall change the information you wish to share with them. It’s very important to understand the obstacles or the challenges faced by your target consumers, for instance whether it is related to flexible time schedules or giving privilege services and facilities or solving gym membership related queries.
2. Making it easy/convenient to schedule appointments – With people using smart-phones at all times of the day, the route to reach up to your business or signing up for your services, shall be easy and convenient. It’s important to have a clear call to action (CTA) route to reach your goal.
3. Have an interactive website – Having an interactive as well as a pleasant website, shall enhance your likability, your website shall not only be easy to navigate but shall answer basic first-hand queries of your potential clients, because that can determine how successfully are you able to convert future leads into proper clients. For instance, you should provide answer to

• What all entails your membership
• List of amenities and facilities offered
• Batches if any, and the timings
• Process of signing up

You should offer some special discounts or free classes or any freebie to attract the consumers, this shall not only incentivize them to come to you but also experience the services offered by you first-hand, and if impressed, can act as local brand ambassadors.

4. Creatively using social media channels to attract your target audience – With nearly every local or big business having social media presence, it’s important to create such messages and ads which shall appeal to your target audience and publicize them on Instagram or Facebook or Twitter, etc., wherever you engage with them the most. People surf through these channels to know more about your business and not to forget, the social media ads. You can create brand awarenessand attract new customers in and around your local area with the appropriate social media advertising strategy.
5. Having positive reviews, helps your business grow organically – With people now preferring to gain knowledge about any service or product they wish to buy first-hand instead of believing ads or marketed stories; brands and businesses these days ask their customers to leave a positive feedback for them online on Google, Yelp, Facebook or any such channel, where reviews can be posted.

     Not only does this help the client get an idea about your quality of services but also have a first-hand idea about your services leading to authenticity in a business-consumer relationship, which is the cornerstone for any business or brand to rise up, organically.

Here are some interesting suggestions to retain your existing clients and attract newer ones:

1. Offering special discounts on your Gym Anniversary – Running a special program on your gym anniversary can be beneficial for you in the long run, because not only you can make your old customers feel special again but also attract new customers by offering specialized discounts or some special facilities or maybe some surprise gifts. This will help in cultivating strong relationship between you and the client.
2. Calling local businesses for a challenge – To boost up sales and attract crowd, organizing fitness challenges is a good idea; because business owners and entrepreneurs are competitive per se, offering them an opportunity for friendly competition with other businesses shall encourage everyone to work towards a common goal, and resultantly enhance profits of your gym. The winners in this case, shall be decided fairly because here there runs a risk of being funded or being partial towards one organization. Prizes in this case can vary from offering bulk discounts on gym membership or free training or customized diet plans for all.
3. Featuring well-performing Gym members – Featuring exceptional performers or your loyal customers on your website as well as on-site premises, won’t only act as a source of motivation but also encourage others intrinsically to perform well and enroll with your centre as they would believe in your results, here action would speak louder than words and those featured customers would act as unpaid brand ambassadors for your business. For instance, you can take a photo of that special member while or after their workout, share and post why are they special to you and give them recognition them on your digital platform. You can make it more special, i.e. by creating special gifts like Mugs, key-chains or t-shirts that have a special saying or acronym specially attributed on them. These shirts won’t be made available to everyone but shall have to be earned i.e. only those special or featured members will get them.
4. Having an interactive member interaction platform- In today’s times when everyone is short of time and are running a hectic schedule, it is very important to have a vibrant and a dynamic interactive channel between your business and them, not only to clarify their doubts instantaneously but also make them feel privileged by acknowledging their time crunch. This can be done by posting blogs on a regular basis apart from running a question answer portal. This can be enhanced by you posting personalized videos by coaches, dieticians, successful clients etc. on a regular basis on various social media channels like Facebook or Youtube, this shall also help in spreading your word over a larger geographical area. This unique content not only saves your time, but also helps in improving your website rank for more keywords.
5. Providing customized diet plans – ‘Nutrition and Healthy eating’ are the two key words in today’s times, especially when people have less time to dedicate towards building a healthy lifestyle, of which healthy food forms a huge part as well as the biggest problem is when people don’t even know where to start off from and what to eat. This is the place, where you can step in and offer them guidance to make their lives easier, that’s why it is imperative to generate content that will attract people and keep them with you. So providing your members with a healthy yet tasty meal plan will not only keep them happy but also make them feel that they are cherished and that you are working hard to keep them fit and healthy.

 Fitness these days just isn’t about going to gym or Zumba classes and losing weight, but it is holistic, i.e. maintaining a healthy lifestyle in all aspects. So as a business owner you should always remember to communicate the right message to the right audience by following the right routes, and this is where Zivanta Analytics can help you directly hitting the target and make you stand apart from your competitors. At the end of the day, just selling doesn’t matter, how you sell and what you sell, as well as what value does it carry for your customers, matters.

(P.C. – Unsplash, @schluditsch)

With the Covid 19 pandemic hitting people across the globe and leaving them paralyzed even for basic day-to-day movement, a cure had to be found out and what better than vaccines for the same, which will have a universal reach as well as be economical for everyone and most importantly give an all-rounded protection against such a complex virus. Developing a vaccine in a short span of time for people across the globe is not only time-taking because of such a huge genetic diversity which but naturally involves lot of R&D which entails humongous cost due to work happening on war-footing. But, now various companies across the globe are coming up with Vaccines as a defense against the Virus and shall start distributing the same, very soon to countries across the globe, major companies like Pfizer, Serum Institute, Amgen, Altimmune, CytoDyn etc. are all involved in bringing these vaccines to the market.

For the vaccine to be successful, it has to be proven effective with proper clinical trials in place, once convinced of the results, it has to be marketed effectively, such that people are genuinely convinced of the results and this shall involve direct and targeted marketing, so we at Zivanta Analytics will enlist some ways to tell how you can use Social Media effectively to target your target customers.

But why did Social Media gain so much of importance?

The reason being, its ease of access and ease of use; with various social media platforms easily available on your smart-phones, there is too much of information at the disposal of the users, some might be wrong and some false; with many articles being shared again and again, many deceptive sources actively work to undermine the ability of pharmaceutical and scientific communities’ to actively work towards immunization.

So how do pharmaceutical companies counter this?

It’s easy; the same way fake information is being spread, thereby, using the same online portals to disseminate actual information and focus on re-imagining and re-invigorating their brand. By placing a calculated and a well-thought of strategy in place, the vaccine manufacturers can spread positive and factual information to the elders as well as the youngsters, and this can be great especially in unprecedented times like these, where there’s lack of clarity on how to counter this virus, which has proved deadly. Therefore, sensitizing people and making them aware of the ill-consequences of not being safe against virus can act as a propeller to go ahead with immunization and be safe.

Impact of Social Media-

1. Interacting with your audience – virtually- Post building trust and authenticity, it’s imperative that companies re-work on the damage that’s been done and work towards improving unfounded fears of the people where there is easy access i.e., digital forum. Millennials being the most active generation on social media, marketing strategies must be so framed, that they are unique and attractive in their approach to consumer interaction.
2. Being Genuine in your interaction – Consumer trust forms the basis of any medical company’s marketing strategy because any such sensitive issue needs to be dealt with caution and trust at all times. With consumers now focusing on authenticity, the duty now lies on the shoulders of the vaccine manufacturers to build on creating transparency by using open communication channels and reputation management strategies to help control the narratives regarding the company’s products and services. In such circumstances, working with known and trusted industry experts shall enhance your credibility and allay people’s fears. The most important aspect here is to work with a skilled digital marketing agency, who can convey the humanitarian aspect of your business to the consumers in a convincing manner and this is where Zivanta Analytics can help you in conveying your complex ideas in a simple and a stratified manner to the target audience and convince them of your values and ideas.
3. Expanding your reach – Sometimes it so happens, that despite your best efforts you are still unable to convey your message to the audience the way it should be and lot of your resources go waste. The best way to reach out to people is via your own platforms and that helps in maximizing your reach to the audience. There are various ways to convey your message to the audience, one such way is to engage celebrities and social media influencers to help spread awareness about your campaign. For long now, this strategy has been used by the anti-vaxxers group where they use celebrities to speak out against vaccines. The other way can be exploring partnerships with popular state officials, established hospitals, healthcare clinics, news agencies, and trustworthy community establishments that will aid in popularizing and personalize immunization campaigns Not only does this deepen the consumer-manufacturer trust whilst boosting reach, resulting in increased sales.

There can be various ways to make your campaigns interesting and effective, some are;

1. Making it funny– This can involve use of cartoons, caricatures, sarcasm or a comic strip to convey the message in a funny yet subtle manner, this is not only effective but also lessens the stress level associated with such a cause.
2. Making it Personal– Quoting personal incidents or bringing successful recovery stories to the fore; will not only convey the understated message but also motivate the target audience and remain optimistic.
3. Talking about the Coronavirus and not the vaccine – It’s always better to talk about the disease and not the vaccine, that way not only does it sound more convincing and appealing but also makes the consumer aware of the seriousness of the situation.
4. Launching a coordinated social media campaign- The one way to bring in mass consciousness is through social media, and this is effective because there is open access of information to people of all cultures, classes and nations, thus, spreading the information on a huge scale. A well-coordinated social media campaign will generate not only generate curiosity but also create awareness amongst the people.
5. Hitting the segmented audience – The main contribution towards the success of any campaign is when you hit the right audience, in this case it shall be the adults who are the main family heads, so that they will be able to convince the children as well as the elderly, this shall be a holistic combination to ensure that everyone is sensitized about the virus and its implications, also are open to vaccination to protect themselves in future.

 Hitting the right chords is the most important thing when it comes to ensuring success of such a sensitive marketing campaign, one that has to be well thought of and equally well-presented so that not only does it come across as sensitive but also a well-meaning campaign, focused on the betterment of the masses.

Financial services need not always be perceived as a straight jacket field, but with the continuous innovation and expansion happening in this particular sector, there is an overwhelming need to explore the untapped sector of digital marketing laden with innovation to reach a wider audience and create an inquisitive mindset amongst the untapped audience, all this can be done successfully with a well crafted digital marketing strategy.

In a short span of time, financial services have undergone major transformations and disruption that has changed the set norm followed for years. There has been a major shift in the operations of the wealth firms, regarding how do their employees work and are their consumers ably managing their finances. The way financial institutions use this data has undergone sea change; ‘Digital Engagement’ is the way forward, which basically involves establishing a healthy relationship between your brand and your customers. With growing competition and more-so with events like Covid-19, the emphasis on direct and engaging customer interaction has increased manifold, because an engaged customer is the best customer to have and most importantly serve as your loyal brand ambassadors to the outside world.

So what exactly does Digital Marketing entail?

Digital marketing is a realm that is too vast to be understood in a jiffy, but getting all those emails in your inbox as promotions or seeing suggestions on your social media, or searching for something on your search engine are all forms of digital marketing. Digital Marketing has many channels be it, social media marketing (SMM), Content creation and marketing, e-mail based marketing and campaigns, Search engine optimization (SEO), PPC advertising for instance Google Adwords, online events, and webinars, etc.

A well thought of and designed digital marketing strategy can ensure the success of your financial services firm. Thereby, it’s of immense importance to judiciously invest your time and energy into framing and implementing a highly efficient and effective digital marketing strategy that shall aid you in enhancing your SEO ranking and furthering the prospects of your sales conversion rate.

How Digital Marketing can help you

Digital marketing is an intensive and thorough field that requires in-depth knowledge and to understand the market, it is important to know about the basics from the scratch, and knowing how busy and intensive your work is, we at Zivanta Analytics are always there to help you ace this game.

Digital marketing and how can it help you;

1. Target new customers – Digital marketing strategy if properly implemented can help you attract and target new customers and take favorable actions that your brand desires them to take. Though it’s the website visitor who has full control to initiate sales, a digital marketer, if cleverly deploys innovative actions and designs calls-to-action in an innovative manner then that can encourage the conversion to sales. Thus, having creative website designs, forms, texts, graphics, aesthetics, and content will all work in tandem to create the best results for your financial firm.
2. Increase brand awareness – Digital Marketing can help in generating brand awareness and the necessary buzz for your business. Irrespective of you being a financial advisor, a financial planner, or run a wealth management firm, it is for you to target the customers who are looking for similar services and are willing to know about your organization’s products and services offered. Though they might have already fixated their idea to buy those specific products or services, all you have to do is make your brand interesting enough to for them to buy. A satisfied client can act as your unpaid brand ambassador, in the process help create trust and authenticity for your firm and maybe open up new avenues for your firm.
3. Hit target audience – Digital marketing helps you gain new clients by employing the latest internet-based tools over the older methods of marketing. To design and kick-start your future course of action it is important to understand the needs and demands of your and gain insights into what your audience expects of you. By employing data analytics you can improve customer experience, inculcate good consumer relationships by gaining their loyalty, and, most importantly, improve your ROI and here is where our team at Zivanta Analytics can give you that cutting edge input for you to race ahead of your competitors by using valuable inputs after a detailed analytical study.
4. Convert Website users to potential clients- Your digital marketing strategy’s success is determined by how ably and successfully are you able to convert the incoming customer traffic on your website into leads, resulting in sales and subscriptions. Appropriate call-to-action measures are needed on your website to enhance lead conversions; otherwise, all that traffic means nothing for you at the end of the day. Thus, the main aim for financial advisors here should be to work towards ‘conversion optimization’, there are various tools to enhance this for instance SEO, social media and e-mail marketing, etc. shall help you in achieving your digital marketing success.
5. Building client portfolio- With digital marketing being dependant on social media tools, these days it is of prime importance to have your own social media presence and platforms like Facebook, Instagram, Telegram, etc. have become a market-place of sorts and the best part about having social media presence is the fact that you can have direct virtual interaction with your customers and target audience. According to a report, 79 percent of the consumers expect the companies to respond to their queries and comments within 24 hours time span when connecting via their social media pages, for instance, major firms like KPMG, PWC, etc. all have a considerable social media presence to interact with the virtual audience.

 Irrespective of the kind of financial services offered by you, digital marketing holds the key to your future growth and expansion and if you are toying with the idea of employing any such strategy, then Zivanta Analytics can help you achieve that goal of yours with elan.

Digital Marketing is as easy and simultaneously as tough for the marketer, simple, if the proper strategies have been put into place and tough because it’s always dynamic and needs undivided focus to target your campaigns to yield the desired results. With the economies now opening up and major changes being observed across consumer palettes, it goes without saying that the older decisions and style of approach have to undergo visible changes to stay relevant in the game. So why does it so happen, that even after putting in efforts, money, involving meticulous planning and time, plans go wrong? Let’s see some points which can help you further streamline your efforts and help you achieve the desired results.

Reasons why Digital Marketing plans fail?

1. Lack of clarity regarding vision and mission of your organization and campaign goals.
2. Lack of understanding of your competitors or under-estimating them.
3. Inconclusive core marketing strategy.
4. Lack of clarity on the product and services offered by you and inability to define marketing persona on that basis.
5. Unclear understanding on your industry standing and how to operate there, therefore, being unable to position yourself strategically.
6. Lack of proper tracking of your business goals and digital marketing plans and if there’s no sync maintained between the two on a timely basis, and then it will definitely create huge issues.
7. Inability to drive traffic to your webpage without converting traffic to leads, or
   getting the wrong traffic, because there’s lack of regarding understanding which keywords are needed to show up in Google.
8. Not using the correct type of digital campaign and mode of their delivery.
9. Being impatient with results, because sometimes it takes even more than a year for your efforts to fructify.
10. Insufficient budget allocation for Digital Marketing.
11. Poor customer relationship which can result in bad reviews for your business, leading to bad word-of-mouth publicity.

These are just some of the reasons why digital marketing plans fails to yield the desired results, listed below are some ways for you to re-orient your digital marketing strategy if it is floundering:

1. Attention on Re-marketing/Re-targeting – This is a type of paid advertising which isn’t resulted from a search by someone, but this happens once a person already is aware about your website and the product or services offered. The ad display you see while you are exploring the Internet is an example of remarketing. There is also a subset of this known as dynamic remarketing, wherein the content of the shown digital ad changes as per the change in the content on your website. These types of ads are mostly seen for the Automotive Dealer industry where vehicles are changed on a regular basis.
2. Streamlining Content-based marketing – Freshly brewed coffee and freshly curated content, both have one thing in common, i.e., they both attract people by re-invigorating their senses, thereby, the importance of attractive content churned out on a regular basis, shall give your business the much-needed boost. Content written for educational purposes and focused on Call to Action (CTA) at the end; can help your business further. Attractive content not only helps your website rank higher for keywords but also gives the readers a peek into your business.
3. Back-linking/ Off site SEO – This is a highly imperative tactic which can be effectively used for building trust and authority for your website on the various search engines, as these two factors determine how well your website shall rank. A trusted and authoritative website implies a better experience for users who land on it; this is simply because the search engine’s main aim is, that their users have interactive search experiences on their platform.
4. Social Promotion – Any content which is created and posted by you should be shared across various Social media platforms like Facebook, Twitter, LinkedIn, Youtube, etc. Considering this, it is best to create informative and educational content, so that it attracts the attention of the users and doesn’t seem preachy at the same time, thus, achieving your goal of high customer engagement.

These are some ways to achieve your desired digital marketing goals and any error or deviation if tracked timely can be nipped in the bud. Digital marketing is very interesting and can deliver wondrous results if properly planned and implemented, and Zivanta Analytics can help small businesses and not-for-profits to grow your business fast and deliver desired results.

With the evolution of technology happening at a breakneck speed, financial institutions have to adapt and bring selves at par with the changes, to use gathered data and advanced analytics to gain substantial advantage via personalized communication and enhanced customer experience.

Changes are though visible in all the fields but are more pronounced in the field of marketing, there is a vast array of new  technologies  and strategies available, for which banks, credit counseling agencies and credit unions must  not only be agile but also open to willingly accept the change. Creating and establishing an efficient marketing communications strategy— as per client’s perspective — enables growth, loyalty and profitability. Diving straight into the marketing process without proper planning and not taking advantage of the available tools of technology available is a sure-shot failed project, from the start.

Some trends to look forward for the credit counseling agencies-

1. AI and Machine Learning (ML) – The importance of AI based tools can’t be emphasized more for financial institutions. As they maneuver beyond its use in detecting risk, fraud and compliance, AI and ML have taken centre-stage and are becoming mainstream technologies, thus the fact that marketers must understand their benefits and uses, is undeniable. It is imperative for every financial marketing organization to have a well thought of AI strategy in 2021. Use of keywords and search histories to configure consumer intent, is in the past now. With the availability of AI based tools and techniques and machine learning, credit counseling agencies and credit unions can identify the consumer’s intention automatically, thereby effective use of sources such as social media, online account transactions and related behaviors can self-determine the match and the resultant intent to offerings.

(P.C. – Unsplash, @photoshobby)

2. Chat-bots – The use of this technology has already gained stronghold as a key component of various online portals, whether they be of customer care or marketing or banking, etc. With the current trend witnessing a surge in the usage of this application, the use of chat-bots is only going up north. The initial purpose of chat-bots were that to replace human customer service representatives who were managing predictable inquiries, routine tasks or frequently asked questions, in a bid to save extra financial costs, chat-bots were launched and hence their efficacy has improved the fortunes of many. The best part about Chat-bots is the convenience offered, i.e. they can be integrated with a website, an application, or even with a social media platform. The information gathered and stored, can later be used to better customize financial marketing strategies. As more and more credit counseling agencies and credit unions have gained ease for using chat-bots, more has been the increase in the use of chat-bots for sending personalized advisory mails as well as, enhanced and productive engagements with customers and members, has been observed. We at Zivanta Analytics can assist you with this technology to help you gain the exact traction you are seeking.

3. Mobile Marketing- With such a large population now having access to mobiles and prefer performing search inquiries and accessing their financial accounts via their mobile devices, it is high time now that credit counseling agencies and credit unions urgently re-work their marketing strategies focusing on mobile, and not only now keeping it limited to providing account information, but also designing it in a way to inform, engage and advise customers who are on-the-go. This doesn’t halt at ensuring that your site has been designed and created with mobile users in mind from a design perspective, but also seriously focus and emphasize on the content provided. It is of prime importance to work as per the intent of the consumers who in all likelihood are going to search your website on a mobile, and, those as well who shall engage in a transaction on digital devices. Therefore, it is for the agencies and banks to ensure that it is convenient for their client to access the information that may be needed and to productively engage with them using on-time insights generated via analytics.

4. Geo-location Targeting – Geo-location is a part of latest technology offering that can help with the use of devices to help in knowing the location of a customer or a future client. The location of the mobile device can be tracked and monitored via Bluetooth, Internet, IP address and/or GPS.

With the help of this financial institutions can target specific messages created for a those users who lie within a particular geographic region simultaneously, at the same time. With the help of geo-location, credit counseling agencies or credit unions can keep a track on consumer behavior on the basis of information available as per their last location’s, this can be further enhanced with the use of data analytics tools. This information generated and stored over time, can assist financial institutions in predicting the locations/areas frequented by the users and thereby, tailor personalized offers with the help of that information.

5. Interactive website design and content – Consumers are always looking for beauty and comfort, leading to an easy consumer experience, therefore establishing a healthy company-client experience in the initial step itself. Therefore, the website should not only be pleasing to the visual senses, offer ease of usage but also be knowledgeable at the same time and that can be possible only if there’s engaging and relevant content to capture the interest of the users.

(P.C. -N26s polished Google-style website)

The financial market is under lot of stress and generating adequate ROI as well as maintaining and enhancing their customer base is of prime importance. Therefore, enhanced use of technological tools and data analytics will prove to be a game-changer and the key to go forward.

Social media is an immensely powerful tool, which can help social organizations to achieve their target goal and effectively carry out their operations, be it for human or animal welfare or helping the environment, the list is endless; but one thing which immediately strikes the mind of the people is lack of funds, which stands true in a lot of cases across the board.

Since charities and not-for-profits mostly work on a limited budget, it is a challenge that can’t be over-looked and with the ever-growing expenses, performing a multitude of activities becomes a task in itself. Digital Marketing encompasses a lot of different activities be it brand recognition, engaging consumers actively, running membership campaigns, etc. Therefore, it becomes easier for the bigger charities but the real deal happens with the smaller and medium organizations, and here is where Zivanta Marketing can help you set your goals and achieve your target.

A highly feasible option can be maintaining an active and an interactive social media page, across various channels and tap the audience there as well as create a user-friendly interaction and at the same time ensuring that the message for which your charity stands for is being dispersed to the audience at large and ensuring their participation, at the same time.

Ways to promote your message

1. Use of channels like Instagram, Twitter, FaceBook, Pinterest, LinkedIn, etc. – These are varied platforms and offer interaction with audiences in a different way and each channel has their own set of unique users and thus, maintaining an open communication line across different channels, shall bring in people from different walks of life, enlarge your consumer base and most importantly, if the message given is effectively spread out and is felt as genuine, then people themselves shall spread a word about your activities, thus, in the process, making your organization trustworthy and reliable

2. Relevant O.G. tags, meta-tags and use of hash-tags – While creating any social media post, it is important to use relevant hash-tags(#) to easily track, segregate and categorize your content. If your Keyword is preceded by a hash=tag then it lets the user easily search for your content within a particular category, if it falls under their area of interest. In the same manner, pre-fixing relevant meta and o.g. tags for the articles and media galleries on your webpage but not using the hash-tag symbol, can result in letting the user track your content and land up on the desired content. So, basically tags help in organizing same type of posts under a common heading and once the mouse has been clicked upon, it shall divert visitors to the archives page.

(P.C. – Unsplash, @jontyson)

3. Interactive e-mail marketing – Though, people when often are bombarded with a slew of irrelevant mails, they either delete or ignore them, until and unless, they aren’t something of significance to them or unusually stand out apart from the rest. But, it shouldn’t be forgotten that e-mail marketing campaigns are a very strong medium to convey your message to the people, at large. Adding a visually appealing subscription link to your website or social media page and once when the user reaches there, then collecting their e-mail ids to keep them abreast with the latest happenings of your organization, latest initiatives, articles, membership drives, etc. can prove to be a game-changer.

(P.C. – Unsplash, @hostreviews)

4. Use of back-links and influencers – Use and presence of back-links on any website can’t be emphasized more, i.e. in order to build your authority and reach online. Effective use of sharing icon across social media channels (Facebook, Twitter, etc.) will definitely help a lot, but the key to seeing optimum results is being pro-active.When your page is linked to other sites, it’s you who is benefitted the most, i.e. your website’s reliability as a source of go-to information is improved. Google shall give higher credit to a website that has a maximum number of back-links, thereby making it more relevant.

Reaching out to relevant influencers and celebrities, who feel about your cause, undoubtedly can help in generating buzz around your activities and give you the much needed leverage, for instance Brad Pitt supporting Donate Life America.

(P.C.- Unsplash, @diggitymarketing)

5.Video Campaign Optimization – Since videos are a constant on your website, they can be used in direct digital marketing initiatives, for instance, using videos in your mail campaigns can instantly double or even triple your click-through-rates and immensely boost your landing page conversion results.

 Videos give a golden chance to the creator to make such videos which can inspire emotions in the hearts of the viewers with the help of strong images and music, this not only helps in creating an impact, building genuine trust but also enable people to make donations for the said cause.

There are immense ways in digital marketing to chart out a customized strategy for you to attain your goals but with proper planning and a well laid out strategy in place, not only can you make your voice heard out and stand apart from the competition but also have a positive ROI to boost your earnings and our experts at Zivanta Marketing can be your partner in this exciting journey ahead.