With 2020 throwing a curveball, coping with so many unknown variables at such an unexpected speed was a challenge, but it presented an untapped opportunity for Digital Marketing experts to come up with an interesting array of tools to optimize the marketing approach for the current year. These tools are like a lifeline for digital marketers, as their work requires them to don many hats at once, be it information mining or updating social media profiles, or customizing your ad reach…..Whew!!! The list is never-ending and this is exactly where these tools come in handy, so let’s have a look:

1. Woobox– It is a social engagement platform designed to promote interactive content. The platform is known as the one which promotes turnkey solutions for running social media competitions, social media giveaways with a special focus on Instagram competitions. They help in designing and floating dedicated #hashtags, determining those hashtag entries, deciding giveaway winners on a purely random basis. Therefore, it helps in removing the backend work from any social media giveaway or competition and eases your entire process.
2. Nanigans– It is amongst a designated marketing partner for Facebook, which is multi-channel advertising software that focuses on Facebook marketing. It has software designed which helps in retargeting and various other tools which make target marketing more effective, efficient and productive, this is more so because it has access to Facebook Exchange (FBX). It is not only limited to Facebook remarketing but also focuses on the growth of other social media platforms like Instagram and Twitter ads. It is because of its wide-ranging services that it is a preferred tool amongst various web-based companies.
3. GetResponse– This is one platform that is attuned with the growing trends of automation. So how does this work?? Basically, this software shall analyze specific user behavior and trends from your list to generate specific messages and automatic responders instantly. This results in you having a more specific, smarter, and detailed email marketing presence and most importantly an engagement worthy list.
4. Simpli.fi– This tool offers a unique experience, i.e. it helps in extracting information from completely unstructured audience data. Unlike other tools existing in the market which rely on existing audience segments to distinguish and categorize audience data, there’s no such requirement with Simpli.fi, which is a big bonus when it comes to working and sorting huge chunks of unstructured data.
5. Unbounce–This is a handy tool that is amazing for newcomers to experienced designers. It helps in quickly building, changing, and publishing new landing pages to test. The USP of this exciting platform is that enables you to create brand new pages, irrespective of the fact whether you are a designer or not, you can always select a template and build your own pages by customizing the designs as per your convenience.
6. Feedly–This platform enables you to choose from a varied range of blogs, varied topics, articles, and publications that suit your interest, as well as it collates all of the recent content from many sites into your feed which can be monitored by you. Thereby, you can integrate feed from this website onto social media tool to share these articles with your targeted audience on a continuous basis.
7. CJ Affiliate–It is one of the most popular choices available in the market which helps advertisers to aid in their products being picked and sold by relevant publishers. This platform has one of the largest presence of bloggers and the presence of its self-service platform makes it easier to scale one’s affiliate marketing efforts.

New tools mean a better facilitative experience for your digital marketing initiatives, who knows you might find your gem amongst this treasure trove. These tools will not only save on your time, efforts and resources but offer your audience and you a great experience in the long run… so what are you waiting for? Let’s go and create a wonderful story.

Necessity is the word which drives the world….undoubtedly that is how it panned out for TikTok, it won’t be wrong to say that it emerged as a black horse during the pandemic. It was the year 2020, which gave the platform the much needed push, where the business owners figured out the need to tap the power of Tiktok, which wasn’t only a connecting point for understanding Gen Z and millennials but also understanding the unique ecosystem of the platform.

For instance Chipotle partnered with influencers to run food delivery promos during the superbowl ad breaks, Elf launched a TikTok based reality competition, et al. With the sales success of Ocean Spray, which had an amazing sales record thanks to the promotion of theirs getting viral on the platform, this has finally gone to prove the rising importance of TikTok, amongst the masses.

Brands have finally come to realize that with one right strategy and one right video, they can create ripples in the market and gain viral fame. With the spending power of Gen Z pegged at over $140 Billions, as well as coupled with the fact that they constitute 60% of Tiktok’s audience; undoubtedly this is a golden gate to tap into. With the growing trends of live videos and social commerce being kept in mind, the social media platform is continuing to expand its wings and thus, is offering shopping experience to its users, as was seen in its collaboration with Ntwrk, which was huge success, as it engaged Gen Z, by seamlessly integrating shopping experience with wholesome entertainment.

Though unlike other platforms, TikTok isn’t that easy and sophisticated to use, it doesn’t have time stamps and the content being dished out is based purely on analytics and algorithms, but brands have started cracking this tough code. For instance, Elf as a brand debuted with its very first dance competition and song, called as, Eyes, Lips, Face. This was the very first time any brand had used the platform for promoting its music. As per Evan Horowitz, though, unlike other platforms, brands can hardly control how their campaign would materialize on TikTok, this is because in here you are asking the audience to build commercials for you, this is scary yet challenging, at the same time.

TikTok scores a brownie point as compared to other platforms, because the way it blends entertainment with a pleasurable shopping experience, is something worth learning from and can be imitated for the conventional shopping methods. Companies can also entice youngsters and people from other age brackets by creating a differentiated proposition for consumers, for instance, this could mean collaborating on exclusive product launches, etc. The beauty and fashion brands have emerged the biggest beneficiaries, for instance brands like Aldo, NYX, L’Oreal which had organized some of the most popular challenges in the previous year, had led to their soaring popularity.

TikTok as a platform offers immense opportunities to grow, at the moment its analytics tracking isn’t that simple to use and understand as that of other platforms like Instagram and Facebook, where robust data is available to the user. But, if the ads are placed strategically, it can yield wondrous results than Instagram and Facebook, combined.  TikTok still remains a golden opportunity for business houses, as the varied communities are on the rise on this platform, hence offering multiple points of business to be tapped into, which cater to a large demographic and geographical area. With the platform largely evolving in its nature of operation, now is the time for brands to understand and analyze upon the importance of this platform.

Just one thing before you leave, promoting business interests isn’t the only thing which should be aimed at, rather, promoting safety and social interests at large of the society, too shall form a basic principle of the corporate. One such trending topic on TikTok these days is the issue of highlighting sexual harassment against women. Recently #97Percent has been trending on TikTok, which has been based on a study conducted by Unwomenuk, which highlighted that nearly 97% of females between the ages of 18-24 have experienced sexual harassment in some way or the other in public places, this is a deeply concerning figure and should ring alarm bells.  Also, as per a data collected by YouGov in a survey conducted byUN in January 2021, which featured hundreds of women pointed to another disturbing figure, stating that nearly 70% of women across all groups have been a victim of sexual harassment.

Though this issue isn’t something which can’t be resolved, but it will require making public spaces safe for ladies and this can happen only if men are educated, sensitized and even ladies are made aware of the same. It will definitely take time but the result shall be palpable. As a corporate you can spread information by your campaigns and have a massive outreach due to your sheer size and wide audience engagement, by planning the same in different ways to raise awareness amongst the public and making the society a better place to live.