Being an entrepreneur isn’t an easy job at all. Period!! Not only does it take vision, relentless efforts and untiring steps to make an impact on the world but an unending desire and a burning desire to make a positive impact on the world in any way possible. Having said that, all these efforts will bear fruit only if, the right audience is aware about it and is in the know-how of your initiatives and its impact on them. This can happen if you follow and adopt a well thought of digital marketing strategy, which has become all the more important now due to the pandemic, as more and more people are on the web and that’s where you have to target them. With every company having a digital presence be it e-commerce websites like Amazon to smaller startups, it goes on to show the underlying importance of a digital marketing plan. One of the main advantages of incorporating digital marketing is that entrepreneurs have huge leverage to gain higher returns on investment (ROI).

So let’s have a look as to why Digital Marketing is important for all the ‘Toughies’ out there:

1. It helps in building brand reputation- Digital marketing helps bring your brand to the fore and gains traction amongst your targeted audience. Since, digital marketing helps generate leads, therefore a natural outcome should be higher sales and resultant revenue, but all of this happens if the customers find your marketing efforts to be convincing enough and are satisfied with the quality and authenticity of your goods/services. This shall work both ways for you, one that if your marketing campaign is successful and hits a chord with your customers then not only will that make your business successful and profitable but also they shall spread positive feedback amongst others…so what is it!!! ‘Hitting two birds with one stones’!!!
2. Targeting your audience and enabling conversation- A properly planned digital marketing strategy helps you in gaining leads, i.e. the ones who will invest in your products or services offered. With its help you can narrow down your search by focusing on the people who seem interested and one way to do is with the use of pay-per-click (PPC) advertizing. Since PPC ads tend to get displayed along with search results, they are placed so to entice the consumers to click on them and narrow their searches. This approach is targeted to attract a specific niche of consumers and enabling them to land on your webpage.

Digital marketing gives an unparalleled advantage, i.e. it enables direct and live interaction between the buyer and the seller in real time. You can and should take ample advantage of platforms like Facebook, Twitter and Instagram to understand your audience and their reactions. This will not only help you in getting close to them but also receive their valuable feedback, which shall help you in better strategizing and giving quality customer service and experience.

3. Higher ROI- Digital marketing offers various analytics metrics which will enable you in tracking your progress in a timely manner and re-route your strategy by making informed decisions. Once you get a hang of what exactly is happening and what should have happened you can map out the incongruencies and save on your precious monetary resources. This shall help you in gaining and saving more than the traditional forms of marketing, thus ensuring a higher ROI. With this in place you can market and position yourself better on other social media channels and forums which shall enable you to gain visibility and exposure. Digital marketing is one such resource which enables you to earn much higher ROI as compared to conventional marketing channels.
4. Call to action- Being an entrepreneur, the onus solely lies on you to bring in creative and engaging strategies to attract and retain customers on your website. Once done that it is to be ensured that many of them actually invest in whatever services you are offering to them. Though, there are several ways to convert visitors into full fledged customers, CTA’s are one amongst them, these are of various kinds for instance sign up button, download button, subscribe button, email tab, buy tab etc., all these are dependent and varying on whatever services you offer. You should ensure the correct placement of proper ‘action keywords’, which have a different color coding and attract the customers, after all, these are those small details which set you apart and impress the users.

 Since the last decade, digital marketing has gained immense importance and has become a part of life for nearly every major business type and being an entrepreneur who is out in the field be it even if you are a seasoned one or a newbie, a proper digital marketing strategy should be your strong foundation, which shall propel you ahead. Not only you are able to build brand awareness but also generate higher profits in the future by giving an amazing customer service to your future leads.

Once you understand the dynamics of digital marketing, then there shall be no looking back for you and one day you too shall be counted amongst the giants like Amazon or Trivago….wishing you all the very best in your entrepreneurial journey.

Digital marketing has become imperative for all fields and all professions, gone are the days when word of mouth and traditional methods of marketing used to dominate the market. These days, digital marketing has evolved as an all-rounder and an effective way to promote your business/work that too in ways customized to suit your needs and cater to the demands of your audience.

The launch of the internet in the 90’s decade, has completely changed the landscape of conventional marketing and has opened a plethora of opportunities that give business owners access to creatively reach out to their potential customers and market their services or products.

Today, digital marketing has become a need for businesses to show to the clients the services they intend to offer, which can be anything, for instance like providing essential services like healthcare management, etc. Today being just good at what you are doing, won’t guarantee success, but if you have some awesome reviews to back it up and are present in the top search results, then you might have patients knocking up your door.

Let’s discuss some ways for you to target your audience and promote yourself:

1. Local SEO search- Once upon a time, there were yellow pages to help people go through various listings but those days have now gone with the wind. The local SEO searches are modern-day yellow pages and need you to have a proper strategy in place before you plan to reach out to your target audience. This is a search-based way of finding local businesses online which stands true for healthcare practitioners. If you include your name or your clinic’s name, contact number, address, and other relevant details, then you can be found online with local healthcare SEO. A successful result shall be delivered if you productively channelize search engines like Google, Yahoo!, Bing, etc. Investing in local SEO is less costly and is a viable search option for people.
2. Live consultation sessions- Telemedicine as a field has gained prominence in the past few years which has gained further importance in the current times of pandemic. This technology is definitely on the rise and with reasons known to everyone. It isn’t surprising that more than 71% of organizations offer two-way communications via webcams and videos. Though there are some challenges with regards to using this as a medium of consultation like bad internet quality, no trust by people, etc., all these can be met over a period of time and this shall evolve as a successful medium to reach out to people for diagnosing less serious and threatening diseases in a cost-effective manner.
3. Mobile-based marketing- Mobile marketing is not only the most efficient and cost-effective way to reach out to their customers but also the most helpful mechanism which enables the people to reach out to you directly. Digital marketing over mobile can happen in various ways be it in-app marketing, location-based marketing, mobile search ads, mobile image ads, etc. With this, you can encourage users to reach out to you quickly as you can target a local audience with the help of mobile marketing.
4. Content-based marketing-Content marketing has come a long way from being no one, which was only needed to fill empty spaces it has become an important thing that is needed to drive up the audiences on your website. Content writing isn’t simply putting up some random piece of information but involves a detailed strategy as to what is to be posted and shared. The main intention is that it attracts the attention of the customers, presents them with relevant information, and most importantly connects with them. Content has various formats be it E-books, blogs, infographics, articles, videos et al. With your expertise and sharing quality-focused content, you can connect with the audience.

This can happen if you write in your niche areas, for instance, if you are a cardiac specialist then you can write articles on maintaining a healthy heart, precautions to be taken to avoid heart ailments, etc. or if you are a dietician, then you can write amazing articles on healthy eating tips, diet maintenance, and various such related topics. Writing content related to your field not only gives you clarity on what and how to write but also your command over the subject results in gaining trust from the audience, because of the authenticity factor. The deal in writing content upon health-related topics is, that it should be easily understandable to your customers and not sound self-propagating, as that can create a negative impact on them.

Gaining and maintain clients is essential for your business to survive, and that can only happen via a properly planned and well-strategized marketing strategy. Since people these days tend to look up online for nearly everything, therefore if your presence is low or virtually non-existent, then you really need to rev up your game. Have a look at the above-suggested points and embark on your journey towards achieving your target goals.

Being an influencer isn’t an easy job at all… it’s a job indeed. A few years ago no one had thought of it as being full-time work, but today it has changed tremendously, not only youngsters but people across all age groups are exploring opportunities here. Undoubtedly it isn’t something easy, too much of competition and too much time and effort are needed. It might seem too flashy and bright at the forefront but we truly understand the hard work you guys put in, especially by building a loyal and engaging customer base.

The best part here is that these days there are multiple avenues for you to explore and it isn’t limited to a few selected brands or agencies, also with the rise in the number of influencers, brands are leveraging them all the more. So what are you waiting for??? Let’s see how you can become a social media influencer or improve upon your current standing.

1. Understand your expertise or area of interest- Being an influencer requires commitment and long-term persistence. It is, therefore, necessary that you should pick your area of niche’ because it should be something which you have knowledge about, have interest in, possess some level of expertise, and can create consistent content regarding it. Having some expertise in that area will be a major bonus because you will have to research and post content for it, so it is important to go with something which really excites you and you wouldn’t mind spending time on it.

      It is crucial to understand that if you opt for something which is too trending or is unique but doesn’t interest you won’t yield great results for you in the future, as your content quality might get repetitive or compromised, which won’t ensure great audience attention and retention. You can opt for anything be it adventure sports or cooking or movie reviews…the key is to keep it simple and relevant for your audience.

2. Know your audience- The very next step in ensuring a successful journey towards being an amazing influencer is knowing who your audience is and what do they want. It’s important to build a long-term relationship and for that, your content should reach out to the relevant audience, i.e. the one interested in your niche area. In today’s times, you have access to some really helpful analytics tools to gauge the interest of your audience and their demographics. This way you can decide how to customize your content and display relevant as well as engaging content to them, so as to maintain their curiosity levels high, in the long run.
3. Have a creative Bio- Being an influencer means how creative and interesting your content can be, to attract the audience. Therefore, your bio is like your visiting card, it should be something that is unique and quirky, which not only sets you apart but makes a great initial impression on anyone visiting your page or profile. This implies that you should be able to convey your story in an engaging manner, and most importantly, don’t forget to add your important information like contact details, area of expertise, location, etc.
4. Most important; Content relevancy- Just creating and posting content isn’t the only thing, rather making it relevant is where the center point lies, because if the content won’t be relevant for your audience, then you can’t expect a successful run towards being a successful influencer. The higher the engagement rate with your public, the more they shall be ‘influenced’ by you, in here you need to formulate a strategy, i.e. how to approach your audience. Some influencers strictly post regarding their areas for instance a food blogger might post pictures and videos only related to food or beauty bloggers might post strictly about beauty hacks, tips, brands, DIY tricks, etc. these influencers don’t mix their personal life with this aspect. Whereas, on the other hand, some influencers to make them seem more authentic and relatable might share snippets of their personal life too, they believe this helps them build a personal connection with their followers.

     All in all, whatever strategy you follow should be your call based on proper research, but never keep it too restricted, always keep the doors open for any future collaboration to fit into your story. Your sponsored posts should fit in easily with your regular content, don’t narrow down your avenues, because you are in here for a long haul.

These are just some of the suggestions to help you kick start your career as an influencer, undoubtedly it is an interesting journey, but one which needs you to be consistent and requires persistent efforts. You can’t become a successful influencer at once, but it shall be one step at a time in the right direction…so go ahead and conquer the digital world!!!

Hey Interior designers, thanks to you all for making houses our homes. Your services have always been preferred by people and times have been evolving, with people now having more evolved and sophisticated tastes, as well as with so a plethora of options available in the market to revamp their abode. Times have changed and people now look for amazing services online, rather than opting for magazines or word-of-mouth, undoubtedly they carry value but online is where the actual action happens therefore, you have to be on the top of your game to ace the competition.

With the ever-increasing competition, the imperative question in front of interior designers is ‘how to reach out to the audience and market selves in the most effective manner?’ The digital platform gives a wide access to service providers and takers to use it to the optimal best and the pandemic has further reinforced that, as it has given a major boost to the digital era in gaining a foothold, hence this requires you to have a strong yet effective marketing strategy in place. There are many ways in which you can creatively reach out to your audience…so let’s start beautifying your digital marketing strategy :

1. Sharing creative videos of your unique designs- Nothing beats an amazing audio-video and what better to grab the attention of the viewers, you can and should promote your designed items and homes, which reflect your style on various online platforms which have a high user engagement rate, be it Youtube, Instagram, etc. You can show a lot of things to people, for instance:

• Showing your unique flair in the field by displaying your designs
• Your portfolio which you have established or created
• Share past users experience
• Tap into users psychology and attract them to your business
• Create and share design templates that can help your current and future customers in imagining and envisioning your ideas in practical space.

2. Pinning interest on Pinterest- It is one such interesting app which provides an amazing platform to all the people in the creative field….you can use this platform to facilitate for sharing your ideas to a wide range of audience, this not only allows you to share your multitude of pictures and works creatively but also keeps an open space to function creatively, here are these ways to use the platform;

• Once done with creating your account you can upload pictures of your work
• Use relevant and engaging titles to attract the audience, to not only capture their interest but also pop up in relevant searches
• Use clear HD pictures to let the users have a clear idea of your shared designs
• Keep on sharing content on a regular basis, to engage your loyal audience

You can develop a varied and enriching profile to capture a new audience with varying interests.

3. Use of Social Media- Any talk about digital marketing is incomplete without talking about social media, that too for a creative field like yours. The key here is to be active and engaging with your audience on multiple levels, and if you don’t have a social media account…….then what are you waiting for???? Social media should be your go-to channel to promote your work profile and accomplishments, the best part is that it is completely free yet gives the best return without any investment if the platform has been utilized in the best possible manner. You can post videos, reels, pictures and share a live feed of your projects and work undertaken to give the audience a sneak peek into your work. While you can use multiple platforms like Instagram, Twitter, Facebook, Pinterest, etc., just make sure your content is attractive, catchy, relevant, and interesting to the user. You can also engage with influencers on these platforms to help promote your brand further.
4. Work upon your SEO – One of the ways to boost your online search presence is by using SEO techniques to enhance your brand’s exposure. SEO is used to boost your presence on search engines like Google, Bing, and Yahoo to rise up the visibility ladder organically. Using long-tailed keywords, relevant phrases and keywords, images et al are all ways to boost your SEO ranking. You can use these targeted keywords on different pages of your website to gain user traffic on all pages of your website by using relevant search terms. You can use these keywords on your website, blogs, social media posts, just to make your content easily searchable on different search engines and show up in the first few relevant results, so that the users get to know about your business, easily. You can even use data analytics to improve the range of keywords that have to be used as per trend analysis, as well as keep a track of user traffic on a regular basis and re-work your marketing strategy if need be.

With the growing demand for your services, it can’t be emphasized more that you have to be all set and create your niche in the already competitive market.

‘Health is Wealth’

This statement is highly understated because people often tend to overlook health maintenance and thanks to your alternative healthcare services, many people are able to have better health instead of opting for traditional treatments. Being a chiropractor isn’t easy and requires immense knowledge and wisdom, but having said that it has come out to be a highly competitive field, whereas per a report published by the American Chiropractic Association, there are more than 70k chiropractors who practice an additional 3k who work in the academic or managerial fields, this means that on an approx. level that there is one chiropractor for nearly every 500 Americans.  This shows that you have to be really pro-active otherwise the steep competition might negatively affect your business; hence we will suggest some digital marketing tips with you to further your business and let it grow abound. It is true that online marketing has the immense power to get the targeted audience to you, in the cheapest yet the most effective way, let’s get started:

1. Web design for your services- Your website is your focal point for attracting customers because it is your e-visiting card and people prefer visiting the website, as it gives them the required information they are looking for and most importantly it lends credibility to your brand. Therefore, you need to design a website that not only gets attention but also drives conversions, a well-designed website should have the following points:

• Easy to use and navigate
• Have all the relevant information (for instance your name, services offered, timings, address, contact details, mode of payment, etc.)
• Should have a professional outlook
• It should be safe to use, e. a secure URL
• Mobile-friendly- With many people using mobiles on the go, undoubtedly they shall prefer it for surfing for information of their interest, therefore, this aspect can’t be overlooked.

2.  Creation of your Google My Business page; if existing then optimizing it- Who doesn’t realize the importance of Google these days, Google is a powerful medium for billions of people across the globe, and if channelized right, then it can create wonders for your practice. GMB is highly important to local SEO and that too is absolutely free of cost. The best part about Google My Business is that it appears both on the Google search result page as well as Google Maps, for instance, if someone looks up for Chiropractors near Huntersville, then this way the suggestions will crop up. People can either search for Chiropractors near me or enter a particular area name, either wise your name should be amongst the top few searches, though it is very tough to rank organically local SEO can be a great way to ensure amazing results. You should make sure to include relevant details on your profile, i.e. your brand name by which you are running your practice, contact details, address, hours of operation, etc. and if you have some pictures, interactive reviews, social media accounts et al, then your brand visibility can shoot up, immensely.

3. SEO – SEO basically implies those strategies which help in increasing the quality and quantity of traffic to one’s website via organic search results, to help improve your website’s ranking as per terms relevant to your industry. As mentioned earlier, search engines aid in people reaching out to healthcare professionals, therefore an optimal use of SEO is a must.  You can improve your SEO strategies and making your website relevant to your visitor, with the help of these suggestions;

• Creating relevant, useful, and targeted content
• Enhancing the site’s user experience
• Making the website mobile friendly
• Using targeted and relevant keywords in the site copy

4. Blogs– You can get your website to rank higher by using chiropractic keywords with the help of unique posts. It is important for you to highlight your specialization, and instead of stuffing all the keywords at one place to improve your site’s listing, you should assign dedicated pages highlighting your specialized services in detail and in a way that adds more value to your reader. This way, you can ensure that every page of your website, serves as a landing page, which can draw potential customers from various relevant web-based searches. If you cover a huge pool of relevant blog topics of your specialization area, then you can ensure having an upper hand in dominating your niche on the internet.

 These are just some of the ways for you to start off your digital marketing journey and dominate the highly competitive market space because maintain your business’s health shall also be your top priority because until and unless people won’t know about your practice, they won’t be able to reach out to you.

The oil and gas industry is primarily a B2B sector; therefore there is limited interaction with a wider audience, but there is immense competition within the sector itself, hence, you always need to put your best foot forward when it comes to engaging with clients and digital marketing can be your secret weapon.

Online marketing is crucial when it comes to ensuring that your oil and gas company gains the much-needed customer base, that you need to succeed…. ‘Online’ is that gold, which you should dig up asap!!

Let’s understand in brief why digital marketing is important for you:

1. Since it is primarily a B2B industry, social media aids you in connecting with people: Social media or digital marketing is primarily associated with the B2C industry, but this theory generally doesn’t stand true as it is equally important for the B2B sector, as said by Fredrik Tukk of Maersk Drilling, that it is not about B2B or B2C, but about People-2-People. The energy sector impacts the functioning of the world, in a multitude of ways and this is where social media comes into the picture. Social media is a tool used by energy companies to reach out to a wider audience, which otherwise they wouldn’t have been able to. Not only does it lend people an insight into your company culture and working, but also acts as a springboard for your recruitment needs; you can run targeted recruitment campaigns to hire the right talent and save huge costs to your company.
2. It helps in customer acquisition and retention- Being relevant in the market and providing apt content in relation to what you wish to convey to your audience via various social media channels is of importance and needs careful planning and strategizing. In today’s times, brands that have a positive social media presence, generally carry more authenticity than those who don’t, thus, if you want to have an edge against your competitors, this is when you need to strike if you haven’t yet…what more, due to the pandemic the world is moving towards more online-based activities, this means that your audience is present there all the more. Due to the current times, when the economy is experiencing a downturn, investment in digital marketing would be a low-cost yet effective way to maintain your presence. Focusing on enhancing your customer service, content and SEO can ensure you get great returns at a no or minimal cost.
3. Analytics and digital marketing create an impact till the end- With the use of relevant analytic tools and metrics; you can ensure that you are earning good profits. As per Maria Carballosa of DrillingInfo, ‘the importance of translating marketing speak to business speak; a value creator that has a quantifiable result in improving the organization’s bottom to the top layer.’ With the presence of impactful CRM, marketing, and business intelligence tools, you can show sales, finance, and the C-suite the deliverable and resultant impact marketing is creating. With these foundation blocks in place, you can realize and see that marketing goes from a cost driver to a growth driver. Therefore, having a solid digital marketing strategy in place and focused on metrics associated with strong KPIs, should be your plan A to drive growth in your sector.

These are the headers via which you can understand the importance and the subsequent impact of a well-crafted and strategized digital marketing plan. It’s important to develop a blueprint by understanding all the required factors and then working upon the areas that need your attention the most, the aim should be to enhance your visibility and interaction in the long run.