Web Analytics
Web analytics is the compass guiding your online journey. It provides actionable insights into user behavior, site performance, and conversion rates. At Zivanta, we delve into the quantifiable and measurable data of your website. This way we understand and optimize your web usage. These insights not only enhance the online experience for your customers but also propel your business prospects forward.
Web Metrics and Analysis
At Zivanta , we possess the tools and expertise necessary to conduct in-depth analysis of key web metrics, providing invaluable insights into your online performance. Our thorough strategy covers a broad spectrum of metrics, allowing us to decipher the story behind the numbers.
Some of the metrics we utilize include visits and sessions, visitors (including unique, new, repeat, and returning visitors), page views (both total and unique), as well as various indicators of user engagement such as time on site, session duration, and page view duration.
Additionally, we track metrics related to page visibility and depth, bounce rate, conversion rate, adimpressions, referrers, and social media traffic. We also monitor different sources of traffic,including direct, referrals from other sites, search traffic, and links from emails. By analyzing thesemetrics comprehensively, we gain valuable insights into user behavior, traffic sources, and overallwebsite performance, allowing us to make informed decisions to optimize your online presence anddrive business growth.
Competitor Analysis & Monitoring
In the digital market, understanding your competition is essential for success. At Zivanta , we offer tailored Competitor Analysis & Monitoring to help you stay ahead.
Why It Matters
In today's digital landscape, knowing what your competitors are doing is crucial. Competitor analysis provides insights into market trends, opportunities, and threats, enabling informed decision-making.
How We Help
Our comprehensive analysis assesses competitors' digital presence, benchmarks your performance, identifies trends, and provides strategic insights. We offer continuous monitoring and optimization to ensure you maintain your competitive edge.
With Zivanta Analytics, you gain actionable insights and strategic guidance to outnumber competitors and achieve sustainable growth in the digital market.
Dashboard Design & Development
A marketing dashboard serves as a powerful data visualization tool, presenting marketing analytics, KPIs, and metrics in a clear and concise manner. Offering real-time insights into marketing performance, these dashboards provide teams with up-to-date information to answer the question, "How is our performance right now?" At Zivanta, we specialize in building customized marketing dashboards that offer visually appealing and easy-to-read displays of key marketing metrics.
Our marketing dashboards offer several key features:
- Real-Time Insights: Stay informed with real-time data, enabling prompt and informed decision making.
- Visual Storytelling: Our visually appealing dashboard designs simplify complex data, ensuring accessibility for all stakeholders.
- KPI Tracking: Effortlessly monitor key performance indicators (KPIs), from traffic sources to conversion rates, to track progress and identify areas for improvement.