Search Engine Optimization

Organic Search

In today’s digital marketing world, many businesses turn to paid ads to generate more traffic. However, it’s important to remember that this traffic is only as consistent as your ad budget allows. On the other hand, organic traffic offers a more reliable and engaging stream of visitors. Organic traffic is especially valuable for small businesses and non-profits with limited resources.

Here we place our trust in organic traffic as a key component of our approach. Our clients have experienced significant success in terms of increased traffic and leads by sticking to the basics – top- notch content and maintaining a glitch-free website.

Monitoring inbound link profiles helps in increasing organic traffic. By focusing on these fundamentals, we ensure that our clients achieve long-lasting visibility and engagement in the competitive digital market.

BACKLINKS

When one website links to another, that’s a backlink. And guess what? Search engines love them. They see backlinks as a vote of confidence in your content, which can boost your site’s rankings. Basically, they’re like recommendations in the online world.

But here’s the thing: getting backlinks isn’t always easy. It takes time and effort. That’s where Zivanta comes into the picture.

We roll up our sleeves and dive into competitive backlink research. We check out what your competitors are up to and use that knowledge to build quality links back to your site.

It’s all about giving your site the digital thumbs-up it deserves.

DESCRIPTION METATAGS

The ‘Description Meta Tag’ is an important HTML element that gives a brief overview of a webpage.

When you search for something on Google, you often see this meta description displayed in the search results. It’s crucial because it can impact the click-through rates of your pages. Essentially, these short paragraphs serve as your chance to entice searchers to click on your website’s content.

At Zivanta, we specialize in writing compelling meta descriptions. By incorporating the right keywords and messaging, we increase the chances of grabbing audience attention and encouraging them to click through to your site.

SITE AUDIT

Audit is a detailed evaluation of your website’s performance, functionality, and overall health. It involves analyzing various elements such as technical aspects, content quality, user experience, and SEO factors to identify core vitals like threats, weaknesses, strengths, and opportunities for improvement. By conducting a thorough site audit, businesses can uncover issues hindering their online presence, optimize their website for better performance, and enhance their visibility and ranking in search engine results pages.

At Zivanta, we understand the importance of a thorough site audit in optimizing your online presence. Our site audit service meticulously examines every aspect of your website to identify areas for improvement and uncover opportunities to enhance your traffic and performance. From assessing technical issues to analyzing content quality and user experience, we leave no stone unturned in ensuring your website is primed for success. With our expert team guiding you through the process, you can rest assured that your website will be optimized to drive maximum traffic and deliver desirable results.

VISITOR TRACKING

Visitor tracking in digital marketing involves monitoring user behavior on websites or digital platforms. This helps gather insights into their interactions, preferences, and actions. We gather metrics such as page views, click-through rates, and conversion actions.

This helps us optimize website performance, measure campaign effectiveness, personalize user experiences, and identify potential leads for targeted engagement.

Our approach is always data-driven. This enables us to make informed decisions, improve marketing strategies, and drive better results in terms of engagement, conversions, and overall business success.

ROBOT CRAWLING

Google allocates a limited crawl budget to each website, dictating how many pages Google bot will crawl and index over a given period. To enhance page indexing, it’s vital to consider factors such as faster loading speed, absence of orphan pages, no duplicate content, and effective internal linking strategies. At Zivanta we specialize in optimizing websites to maximize their Google crawl budget, ensuring that your pages are efficiently crawled and indexed for improved search engine visibility.

Understanding Google’s crawl budget is essential for effective website management and search engine optimization (SEO). By prioritizing factors that influence crawlability, such as site speed and content quality, businesses can improve their site’s performance in Search-Engine-Results-Pages or SERPs to enhance overall online visibility. At Zivanta, we offer tailored strategies and solutions to help businesses optimize their crawl budget and achieve their digital marketing objectives.

SITE SEARCH

Site search is like a helpful tool on a website that lets you easily find things. There’s a search bar where you type in what you’re looking for, and the website shows you the relevant results. It makes it quick and easy to navigate the site and find what you need. Plus, it gives the website owners useful info about what users are interested in, helping them make the site even better.

At Zivanta we help build a great on-site search function to quickly find what your users need online. We focus on creating easy-to-use search features for your website. Whether it’s predicting what you’re looking for or making sure your search terms are understood, we’ve got you covered. You’ll also receive add handy features like auto-complete suggestions and filters to make finding stuff even easier.