Search Engine Marketing
SEM, or Search Engine Marketing involves leveraging paid advertising to enhance your visibility and grow your reach on search engines. It helps you target your ideal customers, generate more qualified leads, and boost conversions.
At Zivanta we use the most effective, cost-efficient SEM platforms plus tools to leverage your campaign creation and management. We also optimize your bids, keywords, ad copy, landing pages, etc., to maximize your return on investment (ROI).
Impression, Clicks, Conversion
In Search Engine Marketing (SEM), tracking key metrics like impressions, clicks, and conversions is essential for measuring success. Impressions indicate how often your ads are displayed to users. And the clicks represent user engagement. However, the ultimate goal is conversion – turning those clicks into valuable actions, such as purchases or sign-ups. At Zivanta, we understand the significance of these metrics and prioritize strategies to optimize each stage of the customer journey.
Zivanta Analytics specializes in leveraging SEM to drive business growth. We make sure your ads
reach the perfect audience at the perfect time by carefully managing campaigns, optimizing
keywords, and targeting ads effectively. By focusing on maximizing impressions, clicks, and
conversions, we help your business achieve its marketing objectives and thrive in the digital world.
Geo Targeting
Geo-targeting, also called local PPC, means customizing content or ads for consumers based on where they are located.
Here we specialize in optimizing geo-targeting strategies to enhance your SEM efforts. Our approachincludes local website optimization, content optimization, structured landing pages, citationbuilding, schema mark-up implementation, and management of Google My Business (GMB) listings.We assist businesses in reaching and engaging their local audience more effectively by maintainingconsistent information across various platforms. This approach drives growth and maximizes ROIthrough targeted geographic marketing.
Text V/S Display Ads
In the field of SEM, marketers often grapple with an important decision: whether to opt for Text Ads or Display Ads. Text Ads are prominently displayed alongside Google search results for selected keywords, while Display Ads are featured on websites relevant to the business.
At Zivanta, we understand the nuances of this decision-making process. Leveraging our expertise, we assist in meticulously structuring ad placement, formats, targeting options, and keyword bidding strategies to optimize your ad spend and drive tangible results.
With our tailored approach, we ensure that your ad dollars yield a rich harvest. By fine-tuning ad placement and employing effective targeting techniques, we position your ads in front of the right audience at the right time, maximizing visibility and engagement. Whether you opt for Text Ads or Display Ads, our comprehensive services empower your SEM campaigns to achieve their full potential, delivering measurable success and enhancing your brand's online presence.
Campaign Management
Campaign Management focuses on delivering the appropriate message to the target customer through the proper channel at the right time. At Zivanta, we execute the most targeted campaigns for your product.
Inbound Marketing Campaigns:
Promotional marketing through various content channels like blogs, podcasts, videos, eBooks, e- Newsletters, whitepapers, SEO, Social Media Marketing, and more.
Social Media Campaigns:
Campaigns carried out on Facebook, Twitter, Instagram, Weibo, etc., for brand engagement and/or lead generation.
Search Campaigns:
SEO and PPC campaigns for improving organic search traffic with the aim to generate sales and
leads.
Online Display Ads:
Displaying banners and combining that with advanced targeting options such as device targeting, interest targeting. This aims to deliver direct response from target customers.
Other:
Other channel strategies and tactics on LinkedIn, Instagram, Pinterest, etc.
Bidding Strategies
At Zivanta Analytics, we understand the crucial role that bidding strategies play in maximizing the effectiveness of your Google/Bing Ads campaigns. Bidding represents the amount you're willing to invest for a single click on a specific keyword, directly influencing where your ads appear in search results. Deciding on the optimal bid amount and target keywords requires continuous analysis and adjustment to ensure alignment with your business goals.
Our expert team specializes in crafting and refining bidding strategies tailored to your unique objectives. We meticulously analyze keyword performance and adjust bids accordingly to ensure optimal ad placement and cost-effectiveness. With our proactive approach, we ensure that you're targeting relevant keywords and continuously optimizing your campaigns for maximum impact.
Navigating the complexities of bidding strategies can be daunting, but with Zivanta Analytics, you
can leave the heavy lifting to us. Our dedicated team will manage your bidding process while you
focus on reaping the rewards of increased leads and conversions. Partner with us to unlock the full
potential of your PPC campaigns and drive sustainable growth for your business.