In Sync With Digital Marketing Trends

AT ZIVANTA MARKETING WE BRING THE LATEST DIGITAL MARKETING TRENDS TO THE TABLE

Our Job Is To Keep You Ahead Of The Curve

We track the emerging digital marketing trends and offer the same to our clients.

Primed for Voice Search: Half of our consumers use voice assistants already. We optimize web content for voice search. We use keywords that commonly appear in voice searches and also those that answer the types of questions your customers are posing.

Live Video: It allows real-time interaction and has much to recommend. We strongly recommend our customers to leverage the power of live chat and converse with their customers, partners and supporters from around the globe, live.

Interactive Content: The growing trend right now is to develop content that allows audience members to actively engage with your brand. We design for interactivity through polls, animated infographics, quizzes, contests, assessments, online voting.

Private Messaging Apps: One emerging trend which Zivanta Marketing has adopted for its clients is the use of private messaging apps instead of relying solely on emails for personalized communication with customers.

Customize web content to Google BERT Update: Google has recently introduced BERT, a deep learning algorithm which will make search contextual to the words in query. We are helping our clients tweak their content wording to make it responsive to the BERT algorithm.

Content remains the king: The age old maxim in digital marketing that people ignore ads but like great content, still remains true. So content rich advertising is how we structure campaigns for our client, a content which goes beyond the immediacy of the brand but is relevant to the customer.

Video Content: Video content has become the kingpin of digital marketing in recent years. At Zivanta Marketing we produce content that uses videos to share personalize stories, challenges, and successes, thereby humanizing your brand. When people behind the brand are visible, consumer trust coefficient increases.

Artificial Intelligence : AI is transforming digital strategies, that may be through AI chatbots, personalized email marketing campaigns based on user behavior, curated content based on past behavior, spotting micro trends and more. Zivanta Marketing specializes in using AI technologies for digital marketing.

Augmented reality (AR) brings better visual recognition and emotional connect than conventional advertising by allowing you to experience the real world. Zivanta Marketing works with AR/VR technologies and can dovetail the same with your digital marketing requirements.